work
Work
Greg is a Creative Director for digital and traditional brand advancement. Business-minded, diligent, cross-channel thinker, leader and designer versed in the fashion apparel, beauty, luxury and lifestyle sectors. Dedicated to shaping ever better means of engaging customers through creative modes of online and traditional communications and brand experiences. I have held various leadership positions guiding both in-house and agency creative teams through all endeavors. Work spans all aspects of large-scale, fully integrated brand expressions including advertising campaigns, brand positioning and identity design, web design, packaging, editorial content and retail design. Led design and creative development of ecommerce and interactive experiences including information architecture, user experience, content, photographic guidelines, online advertising and social components. Highly regarded and experienced in conceptualizing and realizing photographic campaigns on-set and through all phasess.